Whether through film, mythological tale or tweet, the essence of story hasn't changed much since cave paintings. Story is a creative vehicle serving to give form to the seemingly unexplainable, share important knowledge, and inspire action. Of course, stories come and go: we experience them all the time, but we only remember a few.
I create story-driven programs that wake up audiences. And whether it's a viral video to wrap your essential information in a story, a web series to best represent your organization to the world, or a series of crowdsourced video stories to strengthen your brand's social media presence, the story is where it all begins.
A successful project requires focused listening, a constant return to the essence and message of the story, creative innovation, and an eagle's eye on the bottom line. Finally, of course, a good story requires a commitment to having fun. So let's play!
SERVICES
Original Concept Creation: The best insurance for a great campaign is a great creative concept. Concepting an original story begins with an exploration into messaging, clarification around your audience, and the mapping out of a story that will best leverage your organization's strengths and the available channels.
Story Coaching and Content Development: Sometimes you have all of the pieces but just need help drawing them out, refining them, and putting them out into the world. I can help you frame your story or show, tighten your edit, and strengthen your core messaging.
Narrative Strategy/Social Media Strategy: Whether you have a good-to-go concept or are designing a new one, your strategy will provide a roadmap for engaging your audience. This begins with a social media assessment, an exploration into existing assets and past successes, and the setting of clear objectives that will best ensure success of your strategy.
Production/Project Management: I have a depth of experience in producing dozens of web movies and social action tools, and will manage the timelines, budgets, and elements of your production and distribution from concept through distribution.